It took us very little time to make it to the top of Google's search results for Web surfers using the terms "PolitiFact" and "bias."
But we surmise that some time near the 2016 election Google tweaked its algorithms in a way that seriously eroded our traffic. That was good news for PolitiFact, whose fact checking efforts we criticize and Google tries to promote.
And perhaps "eroded" isn't the right word. Our traffic pretty much fell off a cliff between the time Trump won election and the time Trump took office. And it coincided with the Google downranking that occurred while the site was enjoying its peak traffic.
We've found it interesting over the past couple of years to see how different search engines treated a search for "PolitiFact bias." Today's result from Microsoft's Bing search engine was a pleasant surprise. Our website was the top result and our site was highlighted with an informational window.
The search result even calls the site "Official Site." We're humbled. Seriously.
What does the same search look like on Google today?
"Media Bias Fact Check"? Seriously?
Dan flippin' Bongino? Seriously?
A "PolitiFact" information box to the upper right?
The hit for our site is No. 7.
It's fair to charge that we're not SEO geniuses. But on the other hand we provide excellent content about "PolitiFact" and "bias." We daresay nobody has done it better on a more consistent basis.
DuckDuckGo is gaining in popularity. It's a search engine marketing itself based on not tracking users' searches. So we're No. 1 on Bing and DuckDuckGo but No. 7 on Google.
It's not that we think Google is deliberately targeting this website. Google has some kind of vision for what it wants to end up high in its rankings and designs its algorithms to reach toward that goal. Sites like this one are "collateral damage" and "disparate impact."